Cash & Loans Advice Blog

Taking a credit should be an intentional activity

The accountability factor in building trust relates to your own actions. You can’t control what someone else does, but you can control what you do. If you’re sensing uneasiness or an awkward feeling with a partner, ask yourself: “What can I do?”You can move along the Partnership Continuum by attending to your own accountability. The law of reciprocity—others tend to give back what they have been given—works in building trusting relationships. One of my friends signs his e-mail with this slogan: “No act of kindness is ever wasted.” In everything we do, intention is important—especially if that intention is “other directed.” Trust is an outcome of our inputs. Even the smallest gesture intended to be giving, respectful, supportive, encouraging, or sympathetic adds value to a relationship.

Building trust should be an intentional activity. And since the development of trust is such an essential aspect of successful partnerships, organizations should support its development. This takes planning. When we are intending to enter a partnership, we must engineer our performance so that we’ll do what it takes to increase trust.When we care enough to plan, follow through, evaluate, and redirect our energies if necessary, we’re using our Partnering Intelligence.

Building credit loyalty online

The internet makes it easier to achieve three key elements of customer loyalty: making it easy for customers to do business with you, satisfying your customers and ensuring that they come back. Furthermore, this can be accomplished at a fraction of the normal cost and, by building greater customer loyalty, sales costs are often reduced. There are several factors in building customer loyalty online.

Customers will come back to a website if they feel comfortable and believe it is relevant to them, but more needs to be done to develop customer loyalty. Customers must feel that the website is simple, helpful and intuitive; in other words, it must be easy to use.

The website must be responsive, understanding what customers want without marching them along a predetermined course. (This can be bad enough when a sales person does it; when a computer steers you in an unwanted direction it is particularly annoying.)

The information should be accurate as well as immediate. Customers should be offered the chance to question or change choices before confirming details without worrying that the service will be incorrect.

The website should be valuable, offering an element of service that is unique and cannot be found elsewhere, with options that are likely to suit the target customer. If an organisation can include all this in its website, the likelihood is
that returned shipments, adjustments to orders and dissatisfied customers will decrease, combining cost reduction with an increase in customer loyalty.